In a context where business schools and universities are competing in ingenuity to attract the best profiles, one observation is clear: the student experience has become a major differentiating factor . Today, students are no longer choosing just a course, but a life project . This is where Learning Expeditions come into play.
A concrete response to the expectations of new generations
Traveling, meeting inspiring entrepreneurs, discovering an international ecosystem, experiencing a collective adventure... These are the elements students are looking for when comparing schools. Integrating a Learning Expedition into the academic offering allows for:
- to attract the best profiles,
- to promote its program during open days,
- and to limit dropouts during the year .
A strong promise for candidates
According to Tanguy Wincker, CEO of Rusker Travel :
"A Learning Expedition is a catalyst for engagement. When a candidate sees they're going to spend a week in Barcelona, exploring startups, sunshine, and networking, they're no longer just thinking about classes... they're thinking about a human and professional adventure. That's what makes a candidate sign up."
And the results are there: several establishments that have collaborated with Rusker have noted an increase in program occupancy rates , particularly in work-study programs or in masters programs that are less visible on the market.
An experience that builds loyalty
Once there, the effect is immediate. Students return motivated, connected, and proud of their school . They themselves become the best ambassadors for their education on social media and in their circles. It's a virtuous circle: the experience gained on the ground builds the school's reputation and facilitates recruitment for future classes.
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